The Newest Experience from the Museum Birdly Portfolio
Take to the skies on the wings of a butterfly to explore the role of pollinators in an urban garden ecosystem. Built with advanced game engine graphics, Butterfly is a groundbreaking, immersive journey through a photorealistic city habitat, featuring interactions with over three dozen plant, insect, bird, reptile and mammal species.
As a butterfly avatar, Birdly riders can unlock enhanced gamification features, such as slow-motion mode and the activation of super-senses to discover aspects of our world usually hidden from humans. Trigger UV-Vision to reveal unseen patterns on flowers and Smell-O-Vision to discover concealed insects by their pheromone trails. Butterfly offers a big perspective through the eyes of the small.
“With monarchs joining the endangered-species list, now is a critical time to reach audiences with conservation science. Birdly offers a unique and memorable science-storytelling vehicle, and the urban-garden setting aligns perfectly with our mission, communicating that there is wonder in nature, and stewardship starts in our own backyard.”
Meenakshi Sharma, Chief Strategy Officer, Cleveland Museum of Natural History
D3D is proud to be the North American distributor of Birdly for the museum, zoo, aquarium and institutional market.
About Birdly
Science centers have long offered airplane and rocket flight simulators, but Birdly delivers a full-body flying experience for natural history and technology enthusiasts alike. Unlike the side-effects of conventional VR, Birdly eliminates the nauseating sensory disconnect by taking the rider’s body on the journey in perfect visual, acoustic and equilibrium synchronicity. Built on the bio-mechanics of flight, this mission-aligned simulator is a location-based attraction that offers a novel, Instagram-friendly, experiential approach to conservation storytelling. With avatars like birds, pterosaurs, insects and manta rays, Birdly blends haptic engineering, robotics, game design, and virtual reality to take audiences on an exhilarating free-exploration of the natural world.